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Drug Alcohol Depend. Author manuscript; available in PMC 2017 November 01. Published in final edited form as: Drug Alcohol Depend. 2016 November 1; 168: 156–163. doi:10.1016/j.drugalcdep.2016.09.005.

Use of and Reasons for Using Multiple Other Tobacco Products in Daily and Nondaily Smokers: Associations with Cigarette Consumption and Nicotine Dependence Michael S. Dunbara, William G. Shadela, Joan S. Tuckerb, and Maria O. Edelenc

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aRAND

Corporation, 4750 Fifth Avenue, Suite 600, Pittsburgh, PA 15213, USA

bRAND

Corporation, 1776 Main Street, Santa Monica, CA 90401, USA

cRAND

Corporation, 20 Park Plaza, Boston, MA 02116, USA

Abstract Background—Use of other tobacco products (OTPs) among smokers is increasing. Little is known about types of OTP used and the reasons for use, and how OTP use and reasons for use correlate with smoking patterns and nicotine dependence in daily and nondaily smokers. This paper addresses these gaps in the literature.

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Methods—656 daily smokers and 203 nondaily smokers provided information on their use of different OTPs (hookah, e-cigarettes, chew/snuff, snus, cigars, dissolvables), and reasons for using OTPs (e.g., “to cut down on smoking”), as well as their cigarette consumption and nicotine dependence. Logistic regression models assessed the association of smoking status with OTP use (ever and current) and reasons for use. Within each smoking group, separate logistic regression models examined the associations of OTP use and reasons for use with cigarette consumption and nicotine dependence. Results—Compared to daily smokers, nondaily smokers were more likely to use hookah and cigars, less likely to use dissolvables, and less likely to endorse using OTPs to reduce their smoking. Among non-daily smokers, nicotine dependence was associated with a higher likelihood of current OTP use (OR=1.04 [95% CI 1.01–1.07]; p < .05), whereas cigarette consumption was not.

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Conclusions—Results suggest OTP use in nondaily smokers does not correlate with less frequent smoking, but may correlate with higher nicotine dependence. Use of combustible OTPs among nondaily smokers may offset any potential benefits achieved through less frequent cigarette

Correspondence concerning this article should be addressed to: Michael S. Dunbar, RAND Corporation, 4750 Fifth Avenue, Suite 600, Pittsburgh, PA 15213, USA, Phone: 412-683-2300 x4219, Fax: 412-683-2800, [email protected]. Contributors: Drs. Dunbar, Shadel, Tucker, and Edelen assisted in study design. Dr. Dunbar conducted primary analyses, and wrote the initial manuscript draft. All authors made significant contributions to the interpretation of results and to manuscript content. All authors approved of the final article for submission. Conflict of Interest: None. Publisher's Disclaimer: This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final citable form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.

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consumption. Providers should explicitly address OTP use when discussing cigarette cessation and reduction. Keywords Other tobacco products; Nondaily smokers; Smoking patterns; Nicotine dependence

1. INTRODUCTION

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While cigarette smoking remains the most common form of tobacco use among adults, with nearly 17% of the U.S. population endorsing current smoking, smoking prevalence is steadily declining (Centers for Disease Control and Prevention, 2015). In contrast, the use of other tobacco products, including smokeless tobacco, electronic cigarettes, cigars, and hookah (shisha), is on the rise (Agaku and Alpert, 2015), and there is evidence that rates of multiple product use are increasing, particularly among smokers. Under the 2009 Family Tobacco Control Act, the FDA must consider the effects of OTP use on population health in deciding how to regulate tobacco products (Ashley and Backinger, 2012). As such, examining OTP use among current smokers is essential in order to better appreciate the potential net effects of OTP use on public health and to inform regulatory decisions on OTPs in an evolving tobacco market.

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On one hand, the use of multiple other tobacco products (OTPs) among current smokers may represent a significant public health problem, by allowing current smokers to supplement their nicotine intake from cigarettes, which could increase total nicotine consumption, promote higher dependence, and reduce the likelihood of tobacco cessation. Alternatively, supplementing nicotine intake via potentially “reduced harm” tobacco products (e.g., snus, e-cigarettes) among current smokers may allow these individuals to decrease their consumption of combustible cigarettes (e.g., Gilljam and Galanti, 2003; Adriaens et al., 2011), and could thus reduce the massive public health burden attributed to combustible tobacco. Population-level studies have reported that nondaily smokers, who consume fewer cigarettes and tend to be less dependent than daily smokers on average (Shiffman et al., 2012b, 2012b), may use some OTPs at higher rates (Adkison et al., 2013; Schauer et al., 2015a) compared to daily smokers. In addition, a study on a sample of U.S. college students found that nondaily smokers were more likely to use OTPs compared to daily smokers (Enofe et al., 2014). In contrast, other studies suggest that heavier daily cigarette consumption (higher cigarettes per day) and nicotine dependence are associated with higher likelihood of any noncombustible tobacco use (Richardson et al., 2014). Still other studies have reported no difference in rates of multiple tobacco product use across daily and nondaily smokers (Shiffman et al., 2012; Lee et al., 2014). One explanation for these mixed findings is that the types of and reasons for OTP use may vary across the spectrum of smokers. Daily and nondaily smokers are commonly distinguished in the literature, in part because intermittent (or less than daily) smoking behavior runs counter to “traditional” (e.g., withdrawal-avoidance) models of established, daily smoking (Shiffman, 2009), and motives for smoking may differ across these groups (Shiffman et al., 2012a). While nondaily and daily smokers can be viewed as representing

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both ends of the smoking continuum, nondaily smokers show some degree of overlap with daily smokers with respect to dependence and are a heterogeneous group (Shiffman et al., 2012b). Furthermore, nondaily smokers differ from daily smokers on a number of sociodemographic characteristics (e.g., nondaily smokers are likely to be younger, better educated, have higher income, and to be ethnic minorities; Ackerson and Viswanath, 2009; Cooper et al., 2010; Shiffman et al., 2012c; Trinidad et al., 2009; Wortley et al., 2003; Zhu et al., 2003), some of which are also correlated with OTP use (e.g., younger individuals are more likely to use OTPs; Fix et al., 2014; Lee et al., 2014; Schauer et al., 2015a). This highlights the utility of adjusting for such demographic differences when examining relationships between OTP use and nondaily smoking status.

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Understanding the ways in which OTP use differs both across and within daily and nondaily smokers has important implications for understanding how OTP use relates to cigarette smoking patterns and nicotine dependence. For example, OTP use among nondaily smokers may allow some individuals (e.g., more frequent and/or dependent smokers) to achieve higher levels of nicotine intake (Tomar et al., 2010), despite regularly abstaining from cigarettes, which could maintain higher dependence (Tomar et al., 2010; Wetter et al., 2002). In addition, understanding the reasons that nondaily and daily smokers use OTPs may provide important information about why and how different smokers use these products (Richardson et al., 2014). For example, compared to nondaily smokers, daily smokers may be more inclined to use OTPs to cope with periods in which smoking is not allowed, whereas nondaily smokers may be more likely to use OTPs for other reasons (e.g., just to try them). Examining OTP use and reasons for use within nondaily smokers may also yield important insights into some of the seemingly anomalous characteristics of this growing segment of the smoking population (up to 38% of current smokers; U.S. Department of Health and Human Services, 2014), such as how they are able to maintain stable, low rates of smoking, yet still have difficulty quitting (Tindle and Shiffman, 2011) and show signs of dependence (Shiffman et al., 2012b). However, no studies have examined the relationships between OTP use, cigarette consumption, and nicotine dependence across and within daily and nondaily smokers.

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The current study addresses these gaps in the literature by examining the ways in which cigarette consumption and nicotine dependence among current daily and nondaily smokers are associated with 1) likelihood of OTP use, 2) number of different types of tobacco products used, and 3) reasons for OTP use. We hypothesized that daily smokers and nondaily smokers would demonstrate similar rates of overall OTP use. Within each smoker type, we hypothesized that heavier cigarette consumers and more dependent smokers would be more likely to report using any OTPs and more different types of OTPs. In terms of reasons for OTP use, we expected that heavier cigarette consumers and more dependent smokers would be more likely to report using OTPs when smoking is not allowed and to cut down on their smoking.

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2. MATERIAL AND METHODS 2.1 Sample

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The current study uses combined data from two previous studies conducted through the RAND Patient Reported Outcomes Measurement Information System (PROMIS®) Smoking Initiative. For comprehensive descriptions of these samples and study methods, see Stucky and colleagues (Stucky et al., 2015). Briefly, all participants were current adult smokers (at least 18 years old), who had smoked for at least a year, had smoked in the past 30 days, and had no plans to quit within next 30 days. The first sample consisted of a subset of smokers (N=491; Nondaily: n=70; Daily: n=421) enrolled in the PROMIS Smoking Initiative calibration sample (see Edelen et al., 2014), who were initially recruited through Harris Interactive’s online panel, and completed a follow-up online survey about their smoking behavior between May, 2013 and August, 2013. The second sample consisted of smokers (N = 368; Nondaily: n=133; Daily: n=235) who were recruited via community advertisements (e.g., flyers, campus newspapers) at various community venues in several large U.S. cities, who completed a similar survey either online or via paper and pencil between July, 2013 and April, 2014. The two samples differed with respect to age (p < 0.01), race (p < 0.01), education (p < 0.01), and cigarettes smoked per day (p < 0.01); differences between the two samples are described in detail elsewhere (Edelen et al., 2016). All study procedures were approved by the institution’s internal review board. 2.2 Measures

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2.2.1 Smoker Status and Cigarette Consumption—Nondaily and daily smoker status was assessed based upon self-reported number of smoking days in the past month: 1) nondaily smokers reported smoking on less than 28 days in the past 30 days and 2) daily smokers endorsed smoking on 28–30 days in the past 30 days (Edelen et al., 2016, 2012). Among nondaily smokers, level of cigarette consumption was defined using smoking days per month, categorized as follows: 1–5 days, 6–9 days, 10–19 days, and 20–27 days. Cigarette consumption among daily smokers was defined using cigarettes per day, and level of consumption was defined as follows: 1) smoking between 1 and 10 cigarettes every day (light); 2) smoking between 11 and 20 cigarettes per day (moderate); and 3) smoking over 20 cigarettes per day (heavy) (Edelen et al., 2012).

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2.2.2 Nicotine Dependence—Nicotine dependence was assessed using the short form version of the PROMIS Nicotine Dependence item bank. The short form consists of 8 items (e.g., “When I haven’t been able to smoke for a few hours, the craving gets intolerable”; “I find myself reaching for cigarettes without thinking about it”; “I drop everything to go out and buy cigarettes”). The short form Nicotine Dependence measure is unidimensional, highly reliable (reliability = 0.97), and performs similarly across gender, age, and race/ ethnicity groups (Shadel et al., 2014). 2.2.3 Other Tobacco Product (OTP) Use 2.2.3.1 Ever and Current Use: Participants reported whether or not they had used OTPs in the past (ever use) and whether they had used OTPs in the past month (current use; Agaku et al., 2014). We created dichotomous indicators for ever use and current use of each of the Drug Alcohol Depend. Author manuscript; available in PMC 2017 November 01.

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following products: hookah, e-cigarettes, snus, dissolvables, cigars, and snuff/chew. We also created dichotomous summary variables to indicate any OTP use (considering use of any of the six products described above; yes/no), ever and currently, and the number of different types of OTPs used, ever and currently. 2.2.3.2 Reasons for Use: For each type of OTP, individuals who endorsed ever use were asked if they had used that product for any of the following reasons: 1) “cigarette smoking was not allowed in the place where you were” 2) “you were trying to cut down on smoking cigarettes”; 3) “you just wanted to try it”; or 4) “some other reason” (Richardson et al., 2014). Within each OTP type, we created a dichotomous variable to indicate whether or not participants reported any of the aforementioned reasons for using that product. We also created dichotomous summary variables to indicate whether or not participants reported each of the aforementioned reasons for use of any OTP (yes/no).

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2.2.4 Demographic Variables—Individuals also reported on a number of demographic variables, including age, sex, race/ethnicity (White [non-Hispanic], Hispanic, Black [nonHispanic], Asian, or other), and education (high school degree or less, some college, college degree or higher). 2.3 Data Analysis

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We first examined bivariate associations between smoker status (nondaily vs. daily) and participant characteristics using unadjusted chi-square (dichotomous variables) and t-tests (continuous variables). We then used multiple logistic regression to examine the associations of smoker status with OTP use (ever and current) and reasons for use. These analyses were conducted within product type and overall (i.e., any OTP use), first examining unadjusted associations and subsequently controlling for demographic factors (age, sex, race, education) that were expected to correlate with nondaily smoker status and/or OTP use (e.g., Shiffman et al., 2012b; Lee et al., 2014). In addition, Poisson regression was used to examine the association between smoker status and number of different types of OTPs used (ever and currently). Within groups (nondaily, daily), we then examined the associations of OTP use and reasons for use with level of cigarette consumption and nicotine dependence score. Logistic regression assessed the association between independent variables (smoking days per month [nondaily], cigarettes per day [daily], nicotine dependence [both]) and likelihood of using any OTP (ever and current use). Poisson regression assessed the relationship between predictors and the number of different OTPs used (ever and current use). Logistic regression also assessed the relationship between level of consumption and nicotine dependence and the likelihood of endorsing each reason for using any OTP. Since data were combined from two separate samples, all analyses included an indicator for source sample. All analyses were conducted using SAS version 9.4 (SAS Institute, Cary, NC).

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3. RESULTS 3.1 Sample Table 1 shows participant characteristics. The combined sample consisted of 30.95% (n=203) nondaily smokers and 69.05% (n=656) daily smokers. Daily and nondaily smokers

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differed on demographic characteristics. Nondaily smokers were younger (p < .0001), and more likely to be Hispanic (p < .0001), men (p < .05), and college-educated (p < .05). Nondaily smokers were also significantly less dependent than daily smokers (p < .0001).

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In bivariate chi-square and t-tests, sample of origin was significantly associated with nondaily vs. daily smoker status (χ2(1)=55.82, p < .0001), age (t(df=730)=−7.59, p < .0001), race (χ2(3)=254.03, p < .0001), and education (χ2(2)=27.49, p < .0001), but was not associated with sex (p= .43). Sample of origin was correlated with ever-use of hookah (χ2(1)=16.02, p < .0001), but was not correlated with ever-use of any OTPs (p = .68), nor with ever-use of any other specific types of OTPs (e-cigarettes, snus, dissolvables, chew, or cigars; all p’s > .26). Sample of origin was correlated with current use of any OTPs (χ2(1)=12.22, p < .001), and with current use of hookah (χ2(1)=17.75, p < .0001), dissolvables (χ2(1)=4.41, p = .04), and cigar use (χ2(1)=28.21, p < .0001); sample of origin was not associated with current use of any other specific types of OTPs (e-cigarettes, snus, chew; all p’s > .18). 3.2 Differences in OTP Use and Reasons for Use across Nondaily and Daily Smokers

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Table 2 shows type of OTP use (ever and current use) by smoker status (nondaily, daily). In unadjusted analyses, nondaily smokers were significantly more likely to endorse ever use of any OTP, ever use of hookah, and ever use of cigars; there was a trend (p=.05) such that nondaily smokers were less likely to endorse ever use of dissolvables. In multivariable analyses that controlled for demographic variables, the difference between nondaily and daily smokers on ever use of any OPT was no longer significant, and the difference on ever use of dissolvables reached statistical significance (p < .05); nondaily smokers were still significantly more likely to endorse ever-use of hookah and cigars. As shown in Figure 1, bivariate analyses indicated that nondaily smokers reported use of more different types of OTPs (ever: B=0.19, 95% CI 0.07–0.32; p < .01; current: B=0.29, 95% CI 0.03–0.55; p < . 05). However, differences in number of different types of OTPs were no longer significant after controlling for demographic variables (ever: B=0.02, 95% CI −0.11–0.17; p = .74; current: B=0.14, 95% CI −0.13–0.41; p = .32).

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Table 3 shows reasons for OTP use by smoker status. In unadjusted analyses, nondaily smokers were less likely to endorse using any OTP to cut down on their smoking compared to daily smokers. Nondaily smokers were also more likely to use any OTP for “some other reason” compared to daily smokers. These differences remained after controlling for demographic factors. In addition, the multivariable analyses indicated that nondaily smokers were marginally less likely than daily smokers (p < .06) to endorse using e-cigarettes to cut down on smoking, but significantly more likely to endorse using e-cigarettes for other reasons. 3.3 Correlates of OTP Use and Reasons for Use within Nondaily and Daily Smokers 3.3.1 Nondaily Smokers—Table 4 shows the associations of smoking patterns and nicotine dependence with OTP use and reasons for use. For nondaily smokers, number of smoking days per month was not associated with likelihood of ever or current OTP use, nor was it associated with number of OTPs ever or currently used. However, number of smoking

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days per month was significantly associated with reasons for using OTPs, such that individuals who smoked on more days per month were more likely to endorse using OTPs to cut down. Smoking days per month was unrelated to other reasons for OTP use. Nicotine dependence was marginally positively associated with likelihood of ever OTP use (p=0.05) and significantly associated with higher likelihood of current OTP use. Dependence was not associated with number of OTPs ever used, but was significantly associated with a greater number of OTPs currently used. In addition, nondaily smokers with greater dependence were significantly more likely to report that they used OTPs to try to cut down on smoking. Dependence was unrelated to other reasons for OTP use.

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3.3.2 Daily Smokers—Among daily smokers, smoking more cigarettes per day was associated with likelihood of ever using OTPs (e.g., comparing levels of consumption, heavy daily smokers were 1.25 times as likely as light daily smokers to endorse ever using OTPs; OR=1.25 [95% CI 1.01–1.54], p < .05), but was unrelated to likelihood of current OTP use and number of OTPs used ever or currently. Number of cigarettes per day was not associated with any specific reasons for using OTPs (see Table 4). Nicotine dependence was not associated with likelihood of ever or current OTP use or number of OTPs ever used, nor was it associated with number of OTPs used ever or currently. Greater dependence was significantly associated with greater likelihood of using OTPs when smoking was not allowed and using OTPs to cut down on smoking; dependence was unrelated to other reasons for OTP use (see Table 4).

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To the best of our knowledge, this is the first study to conduct a detailed analysis of multiple tobacco product use and reasons for use in relation to cigarette consumption and nicotine dependence in both daily and nondaily smokers. Daily and nondaily smokers in this sample differed with respect to multiple demographic characteristics (e.g., nondaily smokers were more likely to be Hispanic, younger, and college-educated compared to daily smokers), which is consistent with findings from previous studies (Ackerson and Viswanath, 2009; Cooper et al., 2010; Shiffman et al., 2012c; Trinidad et al., 2009; Wortley et al., 2003; Zhu et al., 2003). Adjusting for demographic characteristics, nondaily smokers were more likely than daily smokers to endorse ever using other combustible products (hookah and cigars) and less likely to endorse using dissolvable products. In addition, nondaily smokers were significantly less likely than daily smokers to endorse using OTPs to reduce their smoking. Nicotine dependence (but not smoking frequency) was associated with greater likelihood of current OTP use and currently using more types of OTPs among nondaily smokers. Among daily smokers, heavier cigarette consumption (but not dependence) was associated with greater likelihood of ever using OTPs. In both daily and nondaily smokers, higher dependence was associated with using OTPs to try to cut down on cigarette smoking. These findings suggest that, among nondaily smokers, OTP use correlates with higher dependence but does not correlate with less frequent smoking. This may have important implications for understanding the potential role of OTP use in maintaining tobacco dependence among nondaily smokers who use these products (e.g., individuals who use OTPs in an attempt to

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cut down or quit smoking may be unsuccessful in achieving those aims; combined use of cigarettes and OTPs may increase total nicotine intake, which could support higher levels of nicotine dependence despite lower-frequency smoking).

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Nondaily and daily smokers differed with respect to the types of OTPs that they reported using. After controlling for demographic factors, nondaily smokers as a group were more likely than daily smokers to endorse using combustible products (hookah, cigars), used noncombustible products (i.e., e-cigarettes, snus) at similar rates, and were less likely than daily smokers to endorse using dissolvable products. Our findings build upon those of Lee et al. (2014), which showed that combustible products (rather than non-combustible OTPs) are used by a majority of dual cigarette and OTP users, and suggest that rates of combustible OTP use among nondaily smokers may be particularly high (e.g., 33% and 55% of nondaily smokers endorsed ever-use of hookah and cigars, respectively, compared to 16% and 40% of daily smokers). These findings suggest that the higher rates of OTP use observed among nondaily smokers may offset any potential benefits achieved through their lower rates of cigarette consumption, relative to daily smokers. Additional education on the harms associated with any combustible product use may be helpful in curbing combustible OTP use, which is consistent with recent national campaign efforts that explicitly target hookah and cigarillo use (truth® campaign; Truth Initiative).

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Within groups, dependence was associated with using OTPs “to cut down on smoking” among both nondaily and daily smokers. This evidence suggests that more dependent smokers – regardless of daily vs. nondaily smoker status- may be more likely to use OTPs as a substitute for cigarettes in an effort to reduce smoking. Among nondaily smokers, higher frequency of cigarette consumption was also correlated with using OTPs to cut down on smoking. Thus, although frequency of consumption was not associated with likelihood of OTP use among nondaily smokers overall, these findings suggest that nondaily smokers who use OTPs in order to limit their cigarette consumption tend to be more dependent, heavier smokers.

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One possible explanation for this is that nondaily smokers who report using OTPs to cut down, particularly individuals who are more dependent and who smoke more frequently, may be more likely to be former daily smokers, who have reduced their smoking and currently use OTPs to keep their cigarette consumption at a nondaily level. History of daily smoking among current nondaily smokers is quite common- approximately half of nondaily smokers report being former daily smokers (Edwards et al., 2010; Nguyen and Zhu, 2009; Shiffman et al., 2012c). Unfortunately, data on history of daily smoking was not available for this study. However, several factors support the possibility that history of daily smoking among current nondaily smokers could correlate with higher rates of OTP use. Among nondaily smokers, former daily smokers tend to smoke more days per month (Shiffman et al., 2012c) and tend to be more dependent (Shiffman et al., 2012b); individuals with these characteristics were more likely to endorse current OTP use and using OTPs to help cut down on their smoking in the current study. This has important implications for understanding the potential role of OTPs in smoking reduction and cessation, particularly among nondaily smokers. Most nondaily smokers attempt and fail to quit each year, and these individuals are less likely to use behavioral and pharmacological cessation aids during

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quit attempts than daily smokers (Tindle and Shiffman, 2011). Switching to OTPs is a prevalent cigarette reduction/cessation approach among smokers, but is not empirically supported nor recommended for cessation (Schauer et al., 2015b). One study using national survey data reported that nearly half (48%) of dual cigarette and smokeless tobacco users who made a quit attempt reported “trying to quit smoking by switching to smokeless tobacco” (Messer et al., 2015). Among “light smokers” (

Use of and reasons for using multiple other tobacco products in daily and nondaily smokers: Associations with cigarette consumption and nicotine dependence.

Use of other tobacco products (OTPs) among smokers is increasing. Little is known about types of OTP used and the reasons for use, and how OTP use and...
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