Editorial

PAIN®: our “new look” Francis J. Keefe Editor-in-Chief, PAIN® Since its inception in 1975, PAIN ® has been published by Elsevier. Over the past 18 months, the International Association for the Study of Pain has conducted an extensive review of PAIN ® and has taken several important steps. As part of that assessment, the Advisory Group of PAIN ® reviewed the journal’s progress and established a long-range plan for the journal. 1 In addition, the IASP decided to change publishers from Elsevier to Wolters Kluwer Health. The current issue of PAIN® is the first to be published by Wolters Kluwer. As with any transition, new opportunities for change emerge. To take advantage of these opportunities, a transition team consisting of IASP staff (Kathy Kreiter, Dan Levin, Sally Lutz, and Andrea Giovannucci); Sarah Carrera, a senior publisher and her associates at Wolters Kluwer; and I have been hard at work. The result of these efforts is that PAIN® now has a new look. Although the appearance of PAIN ® may be different—and improved—its key scientific mission remains unchanged. Simply put, we seek to publish the best basic and applied research in the field of pain. In service of this mission, we continue to benefit from the input and assistance of our outstanding panel of Section Editors (Jane Ballantyne, Fiona Blyth, Robert Coghill, Anthony Dickenson, Chris Eccleston, Rohini Kuner, Jeff Mogil, Henry McQuay, and Srinivasa Raja) and an esteemed group of Associate Editors. This editorial highlights key aspects of the journal’s new look, which can be best summarized by focusing on 3 ways that readers can now interact with the journal: (1) the print version, (2) a new iPad app, and (3) the journal Web site (www.painjournalonline.com).

1. The new print version of PAIN® Readers of the current issue will notice a new design that introduces a fresher look. We have incorporated new typefaces to enhance the reading experience. The redesign brings the journal to a cohesive level melding the cover elements and colors into a product with a distinctive brand all of its own. The design is clean and professional in its display, enhancing readability across all formats. The additional color and graphic elements are now incorporated across all access points—from print to the Web to the iPad app. Color tabs for each section have been added so that readers can easily identify each section. These section tabs and colors are consistent in their

PAIN 156 (2015) 1–2 © 2014 International Association for the Study of Pain http://dx.doi.org/10.1016/j.pain.0000000000000029

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use on both the table of contents as well as the first page of each article. With this issue, we also launch a new article format, “PAIN Pictured.” Articles to appear in “PAIN Pictured” will be brief reports that include a high-quality figure and description. The figure will summarize novel mechanisms, theoretical concepts, or findings of interests to basic and applied scientists working in the field of pain. Each figure will be accompanied by a 1-page summary that describes the figure in detail and provides relevant references. The “PAIN Pictured” series is described more fully in an editorial in this issue written by Dr Rohini Kuner, who will serve as the Section Editor for this series.

2. The new iPad version of PAIN® Starting with this issue, IASP members and PAIN ® subscribers will be able to download an iPad app for PAIN ®, thus providing readers with greater flexibility in when and how they access its content. The app is now available for download from iTunes (or via the PAIN ® Web site). Moving forward, every issue of PAIN ® will be added to the App Store as it is published. Once you download an issue, you will be able to read content in the app without having an Internet connection, allowing for viewing anytime, anywhere. Issues are designed to mirror the print journal to create a familiar reading and browsing experience, while adding digital functionality to enhance the readers’ engagement with the journal. The iPad version of PAIN® will be familiar to iPad users who read other journals on the device. For example, you will be able to save your favorite articles, use bird’s-eye view, and enlarge figures for easier viewing. Finally, as PAIN® begins to incorporate podcasts and videos into its offerings, these will be available within the app.

3. New Web site of PAIN® Readers who visit our new Web site will notice that it is based on the journal’s new look, taking into account all elements of the print version. A new image gallery with rotating images within the current issue will appear on the home page, thus creating an engaging reader experience. In the coming months, readers will also find podcasts for featured articles along with a larger number of collections of articles. Articles for the “Editor’s Choice” series (free for download) will also be more prominently featured on the Web site. Readers will be pleased to learn that several key aspects of the new Web site will remain the same. The IASP members and subscribers will www.painjournalonline.com

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Copyright Ó 2014 by the International Association for the Study of Pain. Unauthorized reproduction of this article is prohibited.

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continue to access the journal at www.painjournalonline.com, and authors and reviewers will submit and review manuscripts just as they always have done. We are excited about the changes to the journal and are confident that readers will enjoy our new look. We also welcome feedback on these changes and on ways we can continue to improve PAIN®.

Please send your comments and suggestions to me at keefe003@ dm.duke.edu.

Reference [1] Keefe FJ. The changing face of PAIN: new opportunities and new directions. PAIN 2014;155:839–40.

Copyright Ó 2014 by the International Association for the Study of Pain. Unauthorized reproduction of this article is prohibited.

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