their masters'
The
shop.
shopkeeper
who builds
who makes
through up advertising it an honest livelihood is respected and esteemed., for it is a perfectly legitimate way of pushing a
his
fortune by
business;
or
and whatever
personal advantages
he may have obtained, the public have also gained in being provided with the choice of goods But
without much trouble. a
they
of which the customers
rule,
are
small trader have to
advertise;
it is
routine connected with trade and
public
as
The merchant also and the
estimate the value.
and the
goods,
themselves
can
part of the merchandise, a
notices which appear
and if
are
often
not
indispensable; indispensable, they they are convenient and frequently subserve both the public and commercial interests. But are
what is to be said of the medical man who advertises? There is no way by which the public
Well,, it would have may judge of his wares. been better if he had not mistaken his calling and had shunned
a
noble
profession
and taken to
his tastes, and in. pursuits congenial which more money could be made., The customs and usages of trade are not the ethics of the medical profession. The rules of practice as to
more
MEDICAL ADVERTISEMENTS IN LAY PAPERS. It is
humiliating
to the
profession
in India to
their time-honoured traditions broken by a few of their members whose minds are cast in a business mould and whose anxiety to make see
money seems to cause them to are such rules as medical ethics.
of
to be sold is
wares
a
forget
that there
Advertisements
useful and laudable
in
business; it is sanctioned by custom, and thing it allows the public to know when, where, and
affecting
medical
men
are
plain,
and
are
founded
the
accepted principle that medicine is a. learned profession and not a trade, and it is expected that those who join its ranks, will mainon
tain its honour and its fair name. It is incumbent on the profession that the distinction between a and
profession
a
trade- should be
kept clearly
in
view, and that every effort should be made to prevent individual members who, either from
ignorance
or
motives, by
mercenary
unnecessary
advertisements in lay papers, lower the dignity of themselves and the
to which
profession they bought. The belong. advertiser has entered the lists with competitors The protest against the practice which we who also want to sell; and instead of attracting publish from one of our correspondents is one the attention of purchasers as in former days by which will be cordially endorsed by the profescalling out in the market-place the special worth sion, dealing, as it does, with a practice which, at what
price
an
article
can
be
of that which he has to sell he now advertises in the papers, and there is nothing to restrain him as to the manner or the ingenuity with
which he may describe his
honesty; become
and
goods except it be in other matters, it has that honesty is the best policy.
here,
proverbial
as
enterprising in his advertisement, the he attracts, much in the same customers more olden the in days the more energetic way as the more the apprentices, buyers they brought to
The
more
?
to say, is to be observed far too India, and which requires to be commonly condemned in the most emphatic manner. It we
regret
in
is insufficient to lament the the
public
tisements who
are
deceived
by
manner in which the attractive adver-.
medicine vendors and quacks to the weaknesses and gullibility of
of.patdnt
appeal
persons by the promises of cure for all the ailments which flesh is heir to.
ignorant nearly
Tlie medical profession.is
powerless to prevent
the
?
Aug.
THE PATHOLOGY OF DIABETES.
1891]
issue of such advertisements by quacks, for the law is defective and not
for
that purpose; but in
the
sufficiently strong regard to members of profession transgressing in this respect, there
are
by which the individual members can be in As there is no medical registration arraigned. O O of the doctors who adverIndia, probably many means
tise
are
not
qualified
fain believe that they but the evidence in
medical
were
some
men.
We would
all
unqualified quacks, cases is distressingly
strong against this view. Medical ethics in O India is a question which might be very well considered at the Indian Medical Congress with o
view of obtaining a Medical Registration Act for India with all the privileges and restrictions
a
attaching to such
an
Act.
.
303
The
shop.
shopkeeper
who builds
who makes
through up advertising it an honest livelihood is respected and esteemed., for it is a perfectly legitimate way of pushing a
his
fortune by
business;
or
and whatever
personal advantages
he may have obtained, the public have also gained in being provided with the choice of goods But
without much trouble. a
they
of which the customers
rule,
are
small trader have to
advertise;
it is
routine connected with trade and
public
as
The merchant also and the
estimate the value.
and the
goods,
themselves
can
part of the merchandise, a
notices which appear
and if
are
often
not
indispensable; indispensable, they they are convenient and frequently subserve both the public and commercial interests. But are
what is to be said of the medical man who advertises? There is no way by which the public
Well,, it would have may judge of his wares. been better if he had not mistaken his calling and had shunned
a
noble
profession
and taken to
his tastes, and in. pursuits congenial which more money could be made., The customs and usages of trade are not the ethics of the medical profession. The rules of practice as to
more
MEDICAL ADVERTISEMENTS IN LAY PAPERS. It is
humiliating
to the
profession
in India to
their time-honoured traditions broken by a few of their members whose minds are cast in a business mould and whose anxiety to make see
money seems to cause them to are such rules as medical ethics.
of
to be sold is
wares
a
forget
that there
Advertisements
useful and laudable
in
business; it is sanctioned by custom, and thing it allows the public to know when, where, and
affecting
medical
men
are
plain,
and
are
founded
the
accepted principle that medicine is a. learned profession and not a trade, and it is expected that those who join its ranks, will mainon
tain its honour and its fair name. It is incumbent on the profession that the distinction between a and
profession
a
trade- should be
kept clearly
in
view, and that every effort should be made to prevent individual members who, either from
ignorance
or
motives, by
mercenary
unnecessary
advertisements in lay papers, lower the dignity of themselves and the
to which
profession they bought. The belong. advertiser has entered the lists with competitors The protest against the practice which we who also want to sell; and instead of attracting publish from one of our correspondents is one the attention of purchasers as in former days by which will be cordially endorsed by the profescalling out in the market-place the special worth sion, dealing, as it does, with a practice which, at what
price
an
article
can
be
of that which he has to sell he now advertises in the papers, and there is nothing to restrain him as to the manner or the ingenuity with
which he may describe his
honesty; become
and
goods except it be in other matters, it has that honesty is the best policy.
here,
proverbial
as
enterprising in his advertisement, the he attracts, much in the same customers more olden the in days the more energetic way as the more the apprentices, buyers they brought to
The
more
?
to say, is to be observed far too India, and which requires to be commonly condemned in the most emphatic manner. It we
regret
in
is insufficient to lament the the
public
tisements who
are
deceived
by
manner in which the attractive adver-.
medicine vendors and quacks to the weaknesses and gullibility of
of.patdnt
appeal
persons by the promises of cure for all the ailments which flesh is heir to.
ignorant nearly
Tlie medical profession.is
powerless to prevent
the
?
Aug.
THE PATHOLOGY OF DIABETES.
1891]
issue of such advertisements by quacks, for the law is defective and not
for
that purpose; but in
the
sufficiently strong regard to members of profession transgressing in this respect, there
are
by which the individual members can be in As there is no medical registration arraigned. O O of the doctors who adverIndia, probably many means
tise
are
not
qualified
fain believe that they but the evidence in
medical
were
some
men.
We would
all
unqualified quacks, cases is distressingly
strong against this view. Medical ethics in O India is a question which might be very well considered at the Indian Medical Congress with o
view of obtaining a Medical Registration Act for India with all the privileges and restrictions
a
attaching to such
an
Act.
.
303
