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Making Connections to Develop a Professional Network

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Networking is defined as “the exchange of information or services among individuals, groups, or institutions; specifically, the cultivation of productive relationships for employment or business” (Merriam-Webster.com, 2014). Nurses and other professionals should always be open to opportunities for networking. Networking can be seen as “opening lines of communication with colleagues” (Kiefer, 2011, p. 2597) or simply making meaningful connections (Castiglioni et al., 2013). The spring convention and meeting season is upon us. What better place than a professional organization meeting to make the most of networking connections? Networking doesn’t

MELANIE CHICHESTER

come naturally to everyone, but you can learn to cultivate new relationships in any setting (Kiefer, 2011).

Strike Up a Conversation Learning how to make connections with others is an essential part of laying the foundation for future development of relationships. Whenever you attend a meeting, whether on the local, state or national level, there are many people to meet. Networking begins with taking the time to begin a conversation. Greet those sitting near you before a session begins, during a break or at a meal (Stahl, 2009). Be inclusive—strangers

Abstract Developing a professional network is important for career growth and professional development. Networking can open doors for countless opportunities to gain new knowledge, meet new people, visit new places and advance your career. Successful networking involves identifying opportunities to meet and interact with people and to do so in a genuine way that fosters the development of a professional relationship. DOI: 10.1111/1751-486X.12113 Keywords networking | nursing career advancement | professional network | social network

http://nwh.awhonn.org

© 2014, AWHONN

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often appreciate people who can make them feel comfortable in a crowd and draw them together. It can help to have a few questions ready to ask (see Boxes 1 and 2; Stahl, 2009). Most people enjoy talking about themselves and their interests and would like to meet others who share those interests (University of California Berkeley Career Center, 2013). Leave your phone in your pocket and give the other person your full attention to demonstrate your genuine interest in what they have to say (Hope College Career Development Center, n.d.; Stahl, 2009). More experienced nurses are looking for opportunities to meet new colleagues, including the next generation of nurses, and explore the perspectives they bring. If you really enjoyed a speaker’s session, take the time to go up and say so after the presentation has ended (Kiefer, 2011). It’s not so very different from going to a social event; you hope to meet others with

Networking Tips • Send a short email afterward to say “I’m so pleased to have met you.”

Plan Your Network

Icebreakers • Where are you from? • Where do you work? • How do you handle xyz at your institution? • Would you be willing to proofread an article draft? • How do you apply xyz practice standards in your specialty? • The coffee shop with the shortest line is on the second floor.

Box 2.

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Deal Your Cards When you attend your first conference, make sure you bring business cards to exchange. You will have many opportunities to engage in conversations and you’ll want to be able to keep in touch with your colleagues in the future. At minimum, a business card usually includes your name, address, phone number and email address. Many people also include links to their website, Twitter handle, Facebook page, LinkedIn profile or other social media contact information. While it might seem simpler to exchange cell phone numbers so that you can send a text message later, a card is something tangible as well as likely to be preferred by some older professionals. When you receive someone’s card, note on the back the date and place and why you want to stay in touch, such as a mutual interest in a specialty topic or a place you might want to work someday (University of Wisconsin River Falls, n.d.). When you get home, take the time to send a short email (or text message if the person identified this as the best way to be contacted) to say “I’m so pleased to have met you,” acknowledging the meeting and thanking the individual for the conversation. If there was a particular subject of mutual interest, remind the person of it as well. Then file/put away the cards so you don’t lose them. Not everyone you meet will return your note, but those with whom you stay in touch will remember your courtesy.

Box 1.

Melanie Chichester, BSN, RNC-OB, CPLC, is a labor & delivery nurse, level III, at Christiana Care Health System in Newark, DE. The author reports no conflicts of interest or relevant financial relationships. Address correspondence to: [email protected].

shared backgrounds and goals (University of California Berkley Career Center, 2013). You might be exploring that very topic again someday and when you contact the speaker to gain further perspective, hopefully he or she will remember your previous connection.

• Exchange cards with exhibitors to sponsor your section conference. • Ask journal editors for their cards and guidance. • Stop and talk with the poster hall presenters and attendees. • Get to know resources within your own facility. People appreciate having others draw upon their expertise.

At some point you might be returning for your second state conference or attending a national convention for the first time. This is a great opportunity to grow and lay the groundwork for professional relationships. Consider what your goals of meeting others might be, such as exchanging knowledge about specific practices; determining what evidence-based practices colleagues have been able to implement at their facilities; searching for someone who might be willing to help serve as a long-distance mentor

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exchange cell phone numbers so that you can send a text message later, a card is something tangible as well

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While it might seem simpler to

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who come to view your poster and ask them where they live. Reach out to attendees who stop to look and chat about why your poster topic is interesting to you and to them. Experts mighty want to know about what outcomes have resulted from your proj-

as likely to be preferred by

Photo © Polka Dot Collection / thinkstockphotos.com

some older professionals

or coach or discussing why, when and how to consider returning to school for an advanced degree (Castiglioni et al., 2013).The first or second contact lays the foundation for a long-term relationship (Stahl, 2009). You never know, the educator you took the time to chat with during the convention might be the person you sit next to in the airport on the way home. If you work in a smaller or more rural facility, this is an excellent opportunity to find out what’s happening in larger centers as well as share initiatives from your facility. Colleagues from larger facilities also seek to gain knowledge of what you have been able to accomplish (Kiefer, 2011); sometimes a smaller facility can implement changes more gracefully than a large institution (Knight, 2011). Also, take the time to get to know those who live and work nearby, as you and they may someday be able to collaborate effectively.

Get Involved If, for example, you are presenting a poster at a convention, congratulations on your accomplishment! Hand out those business cards to all

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ects (Kiefer, 2011). Some meeting attendees who stop to talk at your poster could be journal editors looking for future articles (Durkin, 2011). Ask for their cards and any guidance they wish to share about how to prepare an article for publication. If you’re in the poster hall as an attendee, stop and talk with the poster presenters. They may have valuable advice for submitting your own proposal for the next convention (M. Stark, personal communication, November 10, 2013). Consider opportunities to volunteer. Offer to help distribute speaker handouts at the beginning of a session and invite your colleague next to you to help also. When you attend a speaker’s session on something that intrigues you, go up to the speaker afterwards and exchange cards (Kiefer, 2011). Perhaps he or she might be willing to serve as a mentor someday or review a draft of your next presentation. Maybe you recognize the speaker’s name from an article you have read; ask her if she would willing to proofread your first draft of an article on a topic in her field of expertise or to speak at the next conference of your local chapter of your professional association (Castiglioni et al., 2013). Or perhaps the speaker is an academician from a nearby university, looking for someone with whom to discuss curriculum changes or to come speak to the students on a specialty topic about which you have expert knowledge (Stahl, 2009).

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Opportunity Can Knock Anywhere An expert networker is comfortable starting a conversation anywhere—waiting for the shuttle from the airport to the hotel, in the lunch line or even in the bathroom line (M. Stark, personal communication, November 10, 2013).The key is to be genu-

Chance conversations and meetings are never a waste of time and effort, and could lead to lasting connections ine and to partake in a friendly, back-and-forth conversation. Don’t think of networking as simply “selling yourself ” and getting your business card into as many hands as possible. It’s about cultivating mutually beneficial professional relationships. Be a systems thinker and look at the big picture. Go to conferences sponsored by professional organizations other than the ones you belong to. Meet and talk with other health care professionals whose practice issues overlap with yours. They will help you stay current in their

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standards or practice and may want to know more about your specialty. Someone you have asked to visit your facility and speak may very well offer a return invitation, to the betterment of both facilities (Knight, 2011).

Networking at Home Networking opportunities also exist within your own workplace. Have you ever shown a co-worker how to do something, whether an established practice or a new technique? How about sharing a computer shortcut? Helped with a poster design, layout or content? Next time someone else needs to know who the go-to person is, people will refer back to you. All of us develop specialty knowledge in our practices. If you have a particular skill, word gets around, and you may be asked to help with a similar project in another department. Many practices overlap disciplines (Williams, 2013). The latest research evidence and practice guidelines regarding cesarean surgical birth might also be of interest to operating room nurses, especially if another procedure is planned after birth. Clinicians in the intensive care unit might be uncomfortable with postpartum fundal assessment. Or clinicians in the emergency department might have questions about early pregnancy patients. Networking can allow discussing concerns about safety, and sharing skills and knowledge fosters excellence in practice (Weir-Hughes, 2010).

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You can also exchange cards with exhibitors in the hall, looking for sponsors for your section conference, a willingness to demonstrate products at your own institution, or more information as you prepare to pursue higher education (Stahl, 2009). All these doors open through networking.

Acknowledgments

Conclusion

Stahl, M. A. (2009). Networking. In M. Duffy, S. Dressler, & J. S. Fulton (Eds.), Clinical nurse specialist toolkit: A guide for the new clinical nurse specialist (pp. 145–150). New York, NY: Springer.

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References

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According to Weir-Hughes (2010), “To be effective, we needed to look outward and build a network of relationships” (p. 8). Chance conversations and meetings are never a waste of time and effort, and could lead to lasting connections. Treating everyone you meet with genuine friendliness and courtesy creates connections (University of California Berkley Career Center, 2013), and those connections forge longer lasting relationships and build opportunities. Shared knowledge grows and builds community (Kiefer, 2011; Williams, 2013). As your network grows, you might someday discover that you have friends, colleagues and mentors who connect across the country and perhaps the world. NWH

The author thanks Anne Broussard, DNS, CNM, FACCE, Lesley Tepner, BBA, BSN, RNCOB, and Mary Ann Stark, PhD, RNC, for their thoughtful review of this manuscript prior to its submission.

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Are you seen as someone who can help with those striving to further their education? As a respected peer, you might be asked to write recommendations when they apply for graduate school. Perhaps colleagues come to you to help them search the literature for references or proofread/critique a paper for a class. Or maybe the clinical instructor sees how well you collaborate with your peers, and asks if you would allow a student to shadow you? Next time you might be asked to take a clinical group for a semester. Or if one of your peers is considering a change of career, offer to write a reference (if appropriate). Spin an extensive web within your own facility. For example, get to know the librarians; they appreciate having others draw upon their expertise. Ask them to help you find relevant articles. In return, consider donating a book. What about other health care professionals? Talk with the ultrasound technicians who perform your obstetric scans. Does your unit have certified-nurse midwives or OB/GYN residents? Offer to collaborate on projects or research, as we all practice together (Stahl, 2009). As others hear of your interests and expertise, you may find yourself invited to present a Grand Rounds to multiple disciplines. Grand Rounds are ready-made “to foster networking among diverse clinical nursing specialty areas” through a social learning environment (Furlong, D’Luna-O’Grady, Macari-Hinson, O’Connel, & Pierson, 2007, p. 288).

Castiglioni, A., Aagaard, E., Spencer, A., Nicholson, L., Karani, R., Bates, C. K., … Chheda, S. G. (2013). Succeeding as a clinician educator: Useful tips and resources. Journal of General Internal Medicine, 28(1), 136–40. doi:10.1007/ s11606-012-2156-8 Durkin, G. (2011). Promoting professional development through poster presentations. Journal for Nurses in Staff Development, 2(3), E1–E3. doi:10.1097/NND.0b013e318217b437 Furlong, K. M., D’Luna-O’Grady, L., MacariHinson, M., O’Connel, K. B., & Pierson, G. S. (2007). Implementing nursing grand rounds in a community hospital. Clinical Nurse Specialist, 21(6), 287–291. Hope College Career Development Center. (n.d.). Networking. Holland, MI: Author. Retrieved from www.hope.edu/student/career/resources/ Networking.pdf Kiefer, J. C. (2011). Tips for success: Networking is not a bad word. Developmental Dynamics, 240, 2597–2599. doi:10.1002/dvdy.22740 Knight, M. (2011). Conference attendance and networking can be your wisest investment. Journal of Environmental Health, 74(2), 4–5. Merriam-Webster.com. (2014). Networking. Springfield, MA: Author. Retrieved from www. merriam-webster.com/dictionary/networking.

University of California Berkeley Career Center. (2013). Networking tips: How to work a room. Berkley, CA: Author. Retrieved from career. berkeley.edu/Article/021011b.stm University of Wisconsin River Falls. (n.d.). Networking and informational interviews. Retrieved from www.uwrf.edu/CareerServices/ upload/HandoutNetworkingInformationalInterviews.pdf Weir-Hughes, D. (2010). Opinion. ‘We need to network’. Nursing Management, 17(8), 8. Williams, C. (2013). Can you help me? Nursing for Women’s Health, 17(2), 139–142. doi:10.1111/1751-486X.12022

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Making connections to develop a professional network.

Developing a professional network is important for career growth and professional development. Networking can open doors for countless opportunities t...
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