Nurse Researcher

Editorial

EDITOR

Liz Halcomb RN, BN(Hons), PhD, FACN Email: [email protected]

EDITORIAL ADVISORY BOARD

Denis Anthony PhD, MSc, BA(Hons) RMN, RN (Canada) SRN Chair in applied health research School of Healthcare, University of Leeds, UK Lesley Baillie PhD, MSc, BA(Hons), RN, RNT Florence Nightingale Foundation chair of clinical nursing practice School of Health and Social Care, London South Bank University, and University College London Hospitals Steven Campbell PhD, BNurs, RN, RSCN, RHV, NDN Cert, FRSH Head of school School of Nursing and Midwifery, University of Tasmania, Australia Sally Dampier BScN, RN, MMedSc, SRM, RSCN, PGDE Professor Confederation College, Ontario, Canada Linu Sara George PhD, MSc(Nurs), MS(Coun&Psych) Professor of mental health nursing and head of the department of fundamentals of nursing Manipal University, Karnataka, India Desley Hegney PhD, BA(Hons), RN, Dip Nurse Ed Independent consultant Birkdale, Queensland, Australia Barbara Jack PhD, MSc, BSc(Econ), RCN, RNT, PGDE Head of research and scholarship Faculty of Health, Edge Hill University, UK Maria Jirwe PhD, RN Senior lecturer Karolinska Institutet, Sweden Athena Kalokerinou-Anagnostopoulou PhD, BSc, RN Associate professor in community nursing University of Athens, Greece Debra Salmon PhD, MSc, BA, SCPHN, HV, RNA, RNC, LPE Professor of nursing research University of the West of England Bristol, UK Julie Taylor PhD, MSc, BSc(Hons), RN Head of strategy and development NSPCC Centre for Learning in Child Protection Alison Twycross PhD, MSc, RGN, RMN, RSCN, DMS, CertEd(HE) Head of department for children’s nursing and reader in children’s pain management, London South Bank University Frances Kam Yuet Wong PhD RN Professor and associate dean Hong Kong Polytechnic University, China Jiang Xiaolian PhD Associate director West China School of Nursing/Department of Nursing, West China Hospital, Sichuan University, China

Dissemination beyond publication The mantra ‘publish or perish’ has meant disseminating work in peer-reviewed literature. Digital has changed the way readers access content and has created a need to disseminate work widely for maximum impact. Research metrics used internationally to evaluate research are now based on the number of citations of a paper. Dissemination of literature can take many forms and is a responsibility shared by journal publishers, editors and authors. Authors need to understand the strategies available, to make informed decisions about what might be achievable and appropriate in each situation. The most basic strategy is search engine optimisation: use of appropriate and common keywords in the title and abstract that allow search engines to easily identify the paper. Journals can assist in this optimisation by having their content indexed in leading electronic databases. When a paper is newly published, authors can spread the message via social media such as Twitter, Facebook or LinkedIn to reach those who might not engage in the nursing literature. ‘Tagging’ in your message enables readers to retweet it. Providing the DOI or other live links to your paper enables them to locate the document. Where

It takes trial and error to see what works in your clinical or academic area to get your papers noticed

Liz Halcomb

copyright rules allow, putting full-text pre-publication versions of the paper in an institutional repository can enhance accessibility. Most universities and health services have media units that can help authors spread the message beyond academia and directly to the health consumer. Information disseminated this way must be presented in a format and style appropriate to the target audience. Listing the citations of your publications on your profile page and/or on ResearchGate or LinkedIn increases their visibility and the likelihood that they will be identified in internet searches. Disseminating beyond publication is a relatively new undertaking and is being met with varying success. It takes trial and error to see what works in your clinical or academic area to get your papers noticed. Using the tools that monitor the exposure of a paper across social media and talking with others about what has been successful can maximise publication reach. This is good for the author and publishers in optimising citation rates, and for health consumers who can gain from the advances in knowledge. Liz Halcomb is Professor of Primary Health Care Nursing, School of Nursing & Midwifery, University of Wollongong, New South Wales, Australia

NURSE RESEARCHER July 2015 | Volume 22 | Number 6 Downloaded from RCNi.com by ${individualUser.displayName} on Nov 13, 2015. For personal use only. No other uses without permission. Copyright © 2015 RCNi Ltd. All rights reserved.

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Dissemination beyond publication.

The mantra 'publish or perish' has meant disseminating work in peer-reviewed literature. Digital has changed the way readers access content and has cr...
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