Downloaded from http://veterinaryrecord.bmj.com/ on June 20, 2015 - Published by group.bmj.com
20:20 Vision
Common themes Engaging the disengaged
How does the industry engage with the 50 per cent of owners who never come to the vet? Data are limited, but will be crucial to answering this question. Should the profession look to generate a KPI that measures registered clients who never visit against clients that actually come?
Being the ‘one-stop shop’
Convenience came up frequently during the discussion as something that veterinary practices could capitalise on. It might explain why most clients still buy the medicines they need for their pet from the practice they use rather than from pharmacists – whether in shops or online. The successful practice of the future will, it was suggested, service the whole range of pet owners’ needs.
Business is not a dirty word
Practices should remember that they are running a business. If they aren’t able to do this successfully, this will restrict what they can do to develop the practice and impact on the service they can offer to clients.
Employ the right people
You have your plan but you can’t do it all on your own. Recruiting and retaining the right people could be the most significant factor in helping you to succeed. 10 | Veterinary Record Focus
Downloaded from http://veterinaryrecord.bmj.com/ on June 20, 2015 - Published by group.bmj.com
Common themes
Veterinary Record 2014 174: 10
doi: 10.1136/vr.g353 Updated information and services can be found at: http://veterinaryrecord.bmj.com/content/174/Suppl_1/10.2
These include:
Email alerting service
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Notes
To request permissions go to: http://group.bmj.com/group/rights-licensing/permissions To order reprints go to: http://journals.bmj.com/cgi/reprintform To subscribe to BMJ go to: http://group.bmj.com/subscribe/
20:20 Vision
Common themes Engaging the disengaged
How does the industry engage with the 50 per cent of owners who never come to the vet? Data are limited, but will be crucial to answering this question. Should the profession look to generate a KPI that measures registered clients who never visit against clients that actually come?
Being the ‘one-stop shop’
Convenience came up frequently during the discussion as something that veterinary practices could capitalise on. It might explain why most clients still buy the medicines they need for their pet from the practice they use rather than from pharmacists – whether in shops or online. The successful practice of the future will, it was suggested, service the whole range of pet owners’ needs.
Business is not a dirty word
Practices should remember that they are running a business. If they aren’t able to do this successfully, this will restrict what they can do to develop the practice and impact on the service they can offer to clients.
Employ the right people
You have your plan but you can’t do it all on your own. Recruiting and retaining the right people could be the most significant factor in helping you to succeed. 10 | Veterinary Record Focus
Downloaded from http://veterinaryrecord.bmj.com/ on June 20, 2015 - Published by group.bmj.com
Common themes
Veterinary Record 2014 174: 10
doi: 10.1136/vr.g353 Updated information and services can be found at: http://veterinaryrecord.bmj.com/content/174/Suppl_1/10.2
These include:
Email alerting service
Receive free email alerts when new articles cite this article. Sign up in the box at the top right corner of the online article.
Notes
To request permissions go to: http://group.bmj.com/group/rights-licensing/permissions To order reprints go to: http://journals.bmj.com/cgi/reprintform To subscribe to BMJ go to: http://group.bmj.com/subscribe/
